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A Fantástica Fábrica de Logotipos Globo

Segunda-feira que vem estréia a próxima novela das oito, Paraíso Tropical. E mais uma vez, o FESTIVAL DE LOGOTIPOS HORRENDOS invadirá as telas de segunda a sábado. Tenho dificuldade de entender como uma emissora tão profissional como a Globo pode fazer logotipos tão esdrúxulos pras novelas.

Não sou designer, mas como publicitário me interesso pelo assunto. Criar logos é uma tarefa que respeito bastante, por isso me impressiona a capacidade de fazer bizarrias na hora de criar a identidade visual de um produto tão importante pra emissora. Vou até pegar alguns exemplos de logotipos de novelas a partir dos anos 80, que é a época em que comecei a acompanhá-las.

para%EDso_tropical.JPG
Lindeza pura, vai dizer...

Mas pra aproveitar a estréia vindoura, dou início com o da ainda inédita Paraíso Tropical. O que é essa fonte? Não me passa nenhuma idéia de paraíso, muito menos tropical. E esse amarelo meio dourado é o Ó. Juro que se eu tivesse algum talento mandaria umas idéias de logo pra lá. Será que eles fazem alguma pesquisa ou simplesmente EMULAM HANS DONNER?

Se alguém tiver informações sobre o processo criativo da Globo, por favor se manifeste.

Comments (89)

os da RBS são bem piores.

Renata Steffen:

O que mais me intriga é que as aberturas de novela da globo estão muito legais. A de Bang-Bang era demais, a de Pé na Jaca também, e a de Páginas da Vida é sensacional. Daí eles vão lá e fazem o logo em BRUSH SCRIPT!!!!

EGS:

É verdade. Elas melhoraram sensivelmente nos últimos tempos. Alguns recursos dentro dos capítulos também.

JÁ OS LOGOS...

Ana:

esse dourado me lembra mais paraíso da ladroagem do que qualquer outra coisa O.o

Pra mim o logo ruim não é nada perto do fato horrendo que eles vão ressuscitar a René de Vielmond.

As abertura da globo sempre foram legais. Aliás, melhores que as novelas.

Até porque todo mundo sabe que novela boa mesmo, só com a Thalia.

lia:

É pra dar uma idéia de SOL, ué, não é óbvio? A novela se passa em Copacabana e tals...

O letreiro d'O Profeta também é feião, mas eu posso explicar: tem a ver com o processo de fabricação de cristais...

nat.:

desculpa a ignorância, mas a abertura de Páginas da Vida é sensacional?! @_@

Renata Steffen:

Nat, eu acho sensacional sim. É tecnicamente muito bem feita (uma mistura de imagens reais e a folha é 3D) e tem tudo a ver com a novela.

Menezes, acho que a primeira abertura boa que eu lembro foi "Despedida de Solteiro".

EU POSSO CITAR UM LOGO QUE NÃO ME CHAMA MUITO ATENÇAO , O DA NOVELA A GATA COMEU!

Anonymous:

Paula Modas

FERNANDO MARTINS DOS REIS:

Gostei de todas as Logomarcas das novelas da Globo, mas acho que a Globo errou feio em algumas logomarcas das novelas das 21:00 hs.Até a América as logomarcas estavam perfeitas, aí veio a Feíssima logomarca de Belíssima. Uma escrita completamente comum. Depois piorou ainda mais a de Páginas da Vida , novela que pra mim não teve de maneira alguma logomarca. Depois veio Paraíso Tropical com uma logomarca sem sal de tudo. Até que enfim Aguinaldo Silva volta com uma novela que realmente teve uma logomarca decente à altura das novelas dos anos 70 , 80 e 90.

eu:

q porraaaaaaaaaaa

Luciano M.:

Cara, pior que este logotipo é aquele daquela novelinha das oito atual: Viver A Vida, parece logotipo e propaganda de Iogurte.
Detestei, assim como a novela. Mesmice de Manoel Carlos - viu uma, viu todas!

Eu achei bem simples

Eu achei bem simples

kathleen alzira mendes azevedo:

amo o logotipo da novela a favorita e negocio da china

Paulo:

Não viva se baseando nos anos 70 ,80 o tempos está passando e as coisas mudando ,a coisa que menos importa é o logo porque um logo não diz se uma novela é boa ou ruim idiota é quem pensa assim!

Paulo:

Não viva se baseando nos anos 70 ,80 o tempos está passando e as coisas mudando ,a coisa que menos importa é o logo porque um logo não diz se uma novela é boa ou ruim idiota é quem pensa assim!

Spect for the posting writer guy, arent you a professional. I guess it is so. Thanks, Julie

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I am very happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

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Fluisdesigner:

Os melhores logotipos da Globo foram:
*Mulheres Apaixonadas
*A Próxima Vítima
*A Viagem
*Viver a Vida
*Senhora do Destino
*O Clone
*Porto dos Milagres
*Suave Veneno

Vcs falam mal da Globo e de Hans Donner, mas não conseguem fazer metade do que ele faz!!!

Excllent BLOG!!!! Amazing , Incredible like wow

Really informative and good complex body part of articles , now that's user friendly (:.

Jose humberto:

Amo a globo quando anuciam a uma novela, eu sonho com o seu logo, fico imaginando o que HANS DONNER estara tramando, acho se que todos os logo da globo e abertura falam da historia da novelas.....mais como sempre tem sempre uma que fica na memoria na minha fica DUAS CARAS novelao de Aguinaldo silva o logo e de umilhar assim como tudo que a globo faz.......

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